My Role: Creative Director
To show H-E-B shoppers that nutritious meals can taste as good as they are healthy, Knorr broke away from the traditional grocery aisle with a disruptive idea: a fast-food drive-thru in the grocery store parking lot. This wasn’t just any pop-up — we turned shopping carts into “cars,” employees donned uniforms and branded to-go bags with a “free toy" inside.
The memorable experience showed shoppers that value meals can be nutritious — not just cheap and delicious. We experienced some Not So Knorr-Dinary sales numbers, achieving Knorr’s highest single-day sales at an H-E-B store for the year.
Gold REGGIE: Local, Regional or Market Specific Marketing
Bronze REGGIE: Experiential Marketing
OmniShopper Award: Collaborative Brand Retailer
My Role: Creative Director