To create memorable family gatherings, Unilever partnered with ShopRite to launch Juntos, a program designed to bring Hispanic shoppers together and authentically celebrate their heritage. Kicking off during Hispanic Heritage Month, we transformed ShopRite into a vibrant fiesta, immersing shoppers in the lively sounds, aromas, and flavors reminiscent of a Latin street fair. To top off the celebration, a sweepstakes rewarded participants with an unforgettable family celebration.
Juntos not only boosted Unilever product sales and reconnected with Hispanic shoppers but also made such a big impact that it evolved into a multi-year program, eventually growing into a 14-location tour by year three!
My Role: Creative Director