Publix shoppers had trouble adopting a consistent recycling routine, particularly in the bathroom. They did, however, cherish their favorite Unilever personal care product right down to the last drop. To address this, we launched the Love Your Empties to show just how easy it is to recycle those loved products. In-store, we used our endcap to show them the simple steps they can follow to start recycling personal care products quickly and easily. Online, we tapped into the popular #empties trend and engaged influencers to spread the word about recycling personal care items.
The program increased Unilever’s sustainability footprint and saw significant engagement from eco-conscious shoppers.
My Role: Associate Creative Director
Art Director: Angela Gonzalez, Mary Zavell
Copywriter: RC Jones