Meijer and Unilever put a chilling twist on the popular party trend of “boards” and made ice cream the centerpiece of a Halloween host’s celebration. We met our shoppers where they seek inspiration, showing up in their inbox with a tailored weekly email and with a shelf blade in-store that froze them in their tracks. All driving to a dedicated landing page where we mesmerized shoppers with the board’s simplicity, making building one within reach of even novice board artists.
The results were scary good — total Unilever ice cream sales at Meijer spiked by over 30%.
My Role: Creative Director