When CVS re-branded in 2014 with a renewed focus on health, they needed a way to unite wellness with beauty. We created Love Your Skin, a platform that leveraged the Unilever beauty brands — Dove, Vaseline and Simple — encouraging women to consider their skin as part of their overall well-being. Through a multi-year initiative, we spoke to shoppers with seasonally relevant messaging based on their skin care needs. Omni-channel touchpoints, including POS, a Times Square billboard, social influencer posts, and Twitter parties, all drove head-to-toe health education.
The program successfully boosted Unilever's skincare category growth while enhancing CVS's health-focused brand perception.
Gold Effie: Single Retailer
Gold Effie: Shopper Experience
Grand Effie Finalist
My Role: Art Lead
CDs: James Phillips, Bobbi Bowers, Tracy Mathison