About

Hello, I’m Jacqueline, better known as Jax. Nice to meet ya!

I’m a driven, creative leader with expertise in art direction. I’m passionate about telling stories though engaging visuals and strategic thinking. I take a clean approach to design, creating work that breaks through the clutter with simplicity and elegance.

I love jigsaw puzzles, cheese of any kind, and connecting with creative minds. Wanna know more? Let’s chat! You can reach me directly at jax.mccabe@gmail.com


AWARDS

40 UNDER 40 / Path to Purchase Institute

OMNISHOPPER AWARD / Integrated Path to Purchase Activation - No Ingredient Left Behind
OMNISHOPPER AWARD / Collaborative Brand Retailer - Not Your Knorr-dinary Drive-Thru
GOLD REGGIE / Local, Regional or Market Specific Marketing - Not Your Knorr-dinary Drive-Thru
BRONZE REGGIE / Experiential Marketing - Not Your Knorr-dinary Drive-Thru
OMNISHOPPER AWARD / Social Media Activation - A Day in the Life of Demarcus Ware
GOLD REGGIE / Shopper Marketing, Retailer-Specific or Omni-Channel Marketing - Scents of Confidence
BRONZE REGGIE / Age-Targeted Marketing - Scents of Confidence
BRONZE EFFIE / Omni-Channel Shopper Solution - Scents of Confidence
BRONZE EFFIE / Multi-Brand Shopper Solution - Scents of Confidence
BRONZE REGGIE / Local, Regional or Market-Specific Marketing - Texas Barber Bracket
BRONZE EFFIE / Experiential Shopper Marketing - Texas Barber Bracket
GOLD EFFIE / Multi-Brand Shopper Solution - Hidden Camera on Hunger
GOLD EFFIE / Omni-Channel Shopper Solution - Love Your Skin
GOLD EFFIE / Single Retailer - Love Your Skin
GRAND EFFIE FINALIST - Love Your Skin
BRONZE SHOPPER INNOVATION AWARD / Custom Retail - Pay Confidence Forward


Arc Worldwide
Creative Director
2021 - present

VMLY&R Commerce
Associate Creative Director
2014 - 2021

Momentum Worldwide
Art Director
2010 - 2014

Tom, Dick & Harry
Freelance Art Director
2008 - 2009