Jacqueline McCabe
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THE BEST MEALS HAPPEN AT HOME

In a world where busy schedules dominate, many moms find it challenging to prioritize family meals. Our solution was The Best Meals Happen at Home program, which offered practical recipes and cooking tips to show that family dinners can be simple and budget-friendly. Social media and email blasts served up recipe inspiration with stop motion videos and mouthwatering food photography. In-store endcaps, takeaway brochures and weekly circulars featured easy-to-follow recipes and time-saving tips, inspiring families to reconnect over meals.

The program drove a significant increase in center store traffic and sales, reinforcing Unilever’s position as a leader in meal solutions.

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