My Role: Creative Director
Ice cream is often seen as a treat for special moments, but with sales slowing for Unilever at Meijer, we needed a fresh way to bring everyday indulgence to life. Enter Ice Cream Everydae — a program that showed shoppers that every day could be a reason to treat themselves. We dreamt up mouth-watering creations for each day of the week. Influencers shared these delights on social, while on-site, off-site and in-store media drove shoppers to a shoppable recipe page where they could add all recipe ingredients to cart.
This program successfully elevated ice cream from a rare indulgence to an everyday treat, driving significant dollar sales growth for Unilever Ice Cream brands at Meijer.
My Role: Creative Director